SEO Matters, but Content Is King
Arguably the best indicator of a project’s quality is how easily it can be found via search engines such as Google, Bing, Yahoo!, DuckDuckGo, Baidu, or whichever platform you prefer. After clearing your browsing history or using a private window, try searching for the relevant website yourself.
Of course, content matters too. As Bill Gates famously wrote in his 1996 essay, “Content is King.” That statement still rings true today — high-quality content remains at the heart of online success.
On this website, you'll find numerous tips and tools to help you improve your website’s SEO on your own.
Introduction to Recent Projects
Allow me to present some of the projects I’m currently working on, have worked on in the past, or am planning to work on in the future. While any changes to the content must be discussed with the client, I usually have more freedom when it comes to the behind-the-scenes work — namely, SEO.
Whenever I take over a project, I begin by studying it from all relevant angles to ensure I can deliver high-quality work on the marketing side. After all, SEO is marketing too — in fact, it’s often where it all begins.
A local B2C project, since November '24 on a new domain, launched through Cloudflare, ranking in the top ten search results
Case Study: Local Tradesman in Brno – Web Design & SEO
A Brno-based tradesman offering handyman and electrical services needed to reach English-speaking clients without relying on paid advertising. With no existing web presence and a competitive local market, organic visibility was the main objective.
Solution
A responsive website was created with a focus on local SEO, fast loading times, and user-friendly structure. The content and meta tags were optimised around targeted search terms such as “electrician in Brno” and “handyman in Brno”. The project continues to be supported through regular social media activity and content updates.
Results
- #1 ranking on Google for “electrician in Brno”
- Top 5 position for “handyman in Brno”
- Consistent organic traffic without PPC campaigns
- Regular enquiries from the local expat community
A local B2C project, a client since May 19th, 2025, launched through Cloudflare, ready for SEO optimisation and possibly some additional marketing, ranking great already
Case Study: Handpan Manufacturer & Seller – SEO Audit and Promotion
A handpan manufacturer and seller’s website ranks well in search engines but suffers from low sales. An SEO audit revealed multiple areas needing improvement, including content quality and technical SEO issues.
Solution
An SEO audit and content review were completed, with detailed recommendations provided to the client for future website improvements. Meanwhile, promotion efforts have been initiated to increase traffic and engagement using the existing website.
Results
- Comprehensive SEO audit conducted and action plan delivered
- Ongoing promotional activities to boost site visibility
- Early signs of increased visitor engagement
- Client equipped with clear roadmap for website optimization
A local B2C project, recently acquired, design and content strictly as per client’s request, optimisation ongoing, launched through Cloudflare
Case Study: Wooden Self-Supporting Staircase Manufacturer – Web Design and Content
The client, a manufacturer of wooden self-supporting staircases, required a website designed and written strictly according to their specifications, with no social media support. The challenge was to create a functional, clear web presence respecting these constraints.
Solution
Designed and developed a website tailored to the client’s requirements, focusing on clean design and clear, informative content. Ongoing optimizations and minor content adjustments are in progress to improve usability and search visibility without altering the overall look and feel.
Results
- Website launched according to client’s strict guidelines
- Content crafted to showcase product strengths and unique features
- Continuous improvements to enhance SEO and user experience
- Maintained client’s control over design and content decisions
A local B2C project, launched in February '25, launched through Cloudflare, ranking in the top ten search results
Case Study: Handyman Services Website – SEO-Focused Implementation
A website for handyman services in Brno was created to target English-speaking clients and gain organic visibility in a competitive local market. The project focused on practical presentation with minimalistic design and no external promotion channels.
Solution
The website was structured with clear service descriptions, targeted keywords, and optimised metadata to support organic search performance. Design was kept simple and straightforward, prioritising clarity and fast loading.
Results
- Top 5 ranking in Google for “handyman Brno”
- Stable organic traffic without reliance on ads or social media
- Effective targeting of expat community through relevant content
- Low-maintenance solution with long-term visibility
A global B2B project, launched in February '25, provisional design, launched through Cloudflare, search engines need time for a global project... and months of work
Case Study: B2B Parking Systems Manufacturer – Global Online Marketing
A manufacturer of parking systems, barriers, and turnstiles aimed to strengthen its international B2B presence online. The initial web content and design were provisional, with the primary focus on reaching new markets through improved search visibility.
Solution
A simple multilingual website was developed to support early-stage marketing efforts. Online promotion is focused on organic search performance, with ongoing keyword tracking and gradual refinement of messaging, structure, and technical SEO based on data.
Results
- Consistent growth in international search impressions
- Initial keyword rankings established in target markets
- Improved visibility in Google for product-related terms
- Flexible foundation for further expansion and localisation
Final Thoughts
Each project is different — and so is the path to results. In some cases, the first step is a full review and overhaul of the website’s content and SEO fundamentals before any other marketing efforts can begin. Without a solid technical and content foundation, visibility simply doesn’t happen.
Other projects may already have strong SEO in place, but struggle to gain traction due to factors such as a new domain with low authority or limited backlinks. Some websites rank well in search results but don’t attract visits — or attract visitors who don’t convert. In those situations, other areas of online marketing need to be activated, whether that means social media, paid campaigns, conversion optimisation, or strategic content updates.
The common thread across all of these cases is simple: visibility doesn’t come from chance. It’s the outcome of thoughtful planning, ongoing adjustments, and a clear understanding of both the technical and human sides of online behaviour.