Your website is out there somewhere — it was expensive, it’s beautifully designed, but it’s not visible on the internet.
Your Web Looks Great but Ranks Nowhere
Most websites are built to impress — but not to be found!
❌ Beautiful but invisible
❌ No traffic without ads
✅ We fix that — and we’ll prove it!
Don’t keep paying Google for every click. Get in touch with us to make your website work smarter.
It makes sense to invest in Google PPC only after your website is well-optimised for search engines.
Is your website just a polished Ferrari without an engine?
How much would it mean to you if we could double – or even triple – the traffic to your website?
The vast majority of websites I’ve visited share one thing: they may look impressive, but from an SEO standpoint, they’re shockingly neglected. Why? Because the designer was focused on visuals – not visibility. SEO settings were overlooked, and the site was crippled from the start.
What happens next? The business owner ends up paying Google for every click. Finding a better web designer doesn’t even occur to them – mostly because no one told them they should.
We fix your website
Get in touch to get a quote
Extract from PájaGrowth.com Service Offerings:
- Web design creation: Mockups for desktop/mobile, logo, and visual identity.
- Responsive design: Fully adaptable design for all devices.
- Interactive elements using JavaScript: jQuery and other frameworks.
- SEO (Search Engine Optimisation): Proper indexing and ranking improvements.
- E-shop creation & management: WooCommerce, Shopify, Magento.
- CMS expertise: WordPress, Joomla, Drupal — full setup and customisation.
- Web analytics: Google Analytics setup and UX improvement.
- Animations & effects: CSS animations and JavaScript libraries.
- Security & HTTPS: SSL, anti-XSS, and SQL injection protection.
- Website maintenance: Bug fixes, content updates, and support.
- Blog & content management: Post creation, moderation, and updates.
- Page speed optimisation: File compression, fast loading, and caching.
- Email templates: Responsive HTML emails for campaigns.
- Social media design: Banners and integration with platforms.
- Form creation: Contact, registration, and data forms.
- Copywriting (CZ/EN): High-quality, SEO-friendly web and blog text.
- Branding: Logo, visual identity, and tone-of-voice development.
- Hosting support: Server selection, setup, and management.
- Domain acquisition: Guidance and help choosing the perfect domain.
- Cloudflare setup: Speed boost and DDoS protection via CDN.
- Internet marketing: Social media strategy and ongoing promotion.
!! OFFER !!
A fully SEO optimised website FREE for 1 year!
We're changing that – one website at a time.
We’re giving one business the chance to start over with a website that’s not just beautiful, but also built to perform.
What’s included?
- A fully responsive, modern website tailored to your brand
- Complete SEO setup – structure, content, metadata and speed
- Guaranteed #1 ranking on Google* for one agreed keyword
- One full year of free hosting and maintenance
- Total value: 50,000 CZK – completely free for the winner
Why are we doing this?
Because great websites shouldn't just look good – they should bring results. We're here to show what happens when SEO, content and strategy come together.
Could this be your website?
If your current site is invisible on Google, dependent on PPC, or gets no traffic at all, this opportunity is for you.
✅ Enter to win a site that actually delivers!
🗓 Deadline: Applications close on [insert date]. Winner announced 24 hours later.
*Ranking guarantee applies to one realistic, agreed keyword within your niche.
An Introduction to the Basics of SEO
Common SEO mistakes on websites
Although relatively easy to fix, these common SEO mistakes can prevent your potential customers from ever finding your website in search results:
Content is created based on assumptions rather than actual search queries. This leads to low traffic and poor targeting.
Using the same or very similar text across multiple pages (e.g., product descriptions) reduces your site’s authority and search engine ranking.
Missing or duplicate <title> and meta description tags result in low click-through rates and reduced visibility in search results.
Large images, unnecessary scripts and lack of caching negatively affect user experience and search engine rankings.
Multiple H1 tags or missing H2-H3 levels make content harder to read and weaken SEO performance.
URLs like /index.php?page=2&id=5 are unclear to both users and search engines. A better format would be /category/product-name.
alt attributes on images
Images without alt text are not understandable to search engines and inaccessible to visually impaired users.
Sites that don’t work well on mobile devices are penalised in rankings due to Google’s mobile-first indexing.
The Ferrari in the picture above actually has no engine — you won’t notice at first glance, but without it, it’s rather useless to its owner, isn’t it?
To learn more regarding SEO please click here
Getting Started with Online Marketing
What We Bring to the Table
It’s also known as digital marketing or web marketing, although they’re not actually synonyms. Let’s say it’s a set of well-thought-out strategies that can significantly push your business forward. How far forward? That depends on the quality of the web marketer you choose.
Web marketing, or online marketing, or sometimes digital marketing, is a set of strategies and tactics aimed at promoting products, services, or brands via the internet. It’s a broad field, encompassing various techniques for reaching target audiences, building relationships with users, and optimising conversion rates (CRO - Conversion Rate Optimization).
Definition of Online Marketing
As I’ve mentioned above, the terms online marketing, web marketing, and digital marketing are not exactly the same, although they are often treated as such. With your permission, I’ll continue to use these terms interchangeably. For the sake of clarity, however, let’s first note that online marketing is actually just a part of digital marketing that deals with online promotion. Offline marketing, on the other hand, is logically the other part of digital marketing – offline mobile apps, advertising on digital screens, or on television. Web marketing is a subset of online marketing, conducted through web applications. Some websites, however, also work offline, so to complicate things, web marketing can be part of offline marketing as well.
Web marketing includes all marketing activities aimed at achieving specific business goals, such as increasing website traffic, improving conversions, ensuring long-term customer loyalty, and strengthening brand awareness.
A Simple Definition of Online Marketing
Want it as simple as possible? Essentially, it’s any activity you do online to grab attention, attract people, and, hopefully, get them to buy your products or services.
Types of Online Marketing
There are seven main subcategories of online marketing:
1. SEO (Search Engine Optimization)
These are all the changes and tactics you can use to improve the ranking and visibility of your content in organic search results. It’s the optimisation of your website to help improve its visibility in search engines (Google, Bing, Yahoo!, Yandex, Baidu, or the Czech Seznam). The goal is to achieve a higher position in search results, leading to more organic traffic.
2. SEM (Search Engine Marketing)
Alongside SEO, there’s also SEM, which is simply the paid version of SEO. Marketers pay Google to display ads in search results, hoping to attract traffic (especially leads) to their product pages.
Content marketing is how marketers create valuable content and then distribute it to potential customers. This is the "good" side of online marketing, where you usually try to get people to buy something by convincing them with the quality of your content.
Promotion on platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok. The goal is to create an engaged community and build relationships with customers.
5. PPC (Pay-Per-Click) Advertising
PPC is similar to SEM but isn’t limited to Google. Most social media platforms allow you to create ads that naturally integrate into their feeds, enabling you to pay for clicks to your website.
Marketing where partners (affiliates) earn a commission for bringing new customers or sales to a website. This method is beneficial for all parties involved.
And finally, email marketing, which some consider outdated. However, it remains one of the most effective channels with an average ROI (return on investment) of 42% for every dollar you invest, and an average open rate of 21.33% across industries. Once customers allow you to contact them, you can send them emails at any time, but you’ll find that 8–9 AM is the best time for sending. Of course, it depends on the relevance of the email and its value to the recipients.
How Wide is the Topic of Online Marketing?
By now, you probably have an idea of how vast online marketing actually is. Web marketing is an essential tool for any business that wants to succeed in the digital age. Properly set online marketing strategies help brands not only attract new customers but also build loyalty and maintain a strong position in the market.
Main Advantages of Good Online Marketing
- Measurement and Optimisation: All marketing activities can be measured and adjusted based on results, allowing for effective investment in strategies that provide the most benefits.
- Targeting Specific Audiences: Web marketing allows for precise targeting of specific market segments based on demographics, interests, behaviour, and other parameters.
- Cost Efficiency: Many online marketing tools, such as SEO or content marketing, can be very cost-effective compared to traditional forms of advertising (TV, print).
- Global Reach: The internet is global, allowing brands to reach customers all over the world, regardless of their geographical location.
For more about online marketing click here